Cross-Cultural Design

Indicative topics/keywords of the broad spectrum of issues to be addressed:

• Case studies
• Cross-cultural product and service design
• Cultural differences
• Design for social change in global markets
• Design for social development
• Developing HCI expertise and capability worldwide
• Globalization processes
• International ethnographic studies
• International formatting
• International standards
• International usability evaluation
• Internationalization
• Localization
• Translation and technical documentation

Program Board

Program Chair:

P.L. Patrick Rau, P.R. China

Board Members:

• Pilsung Choe, P.R. China
• Henry Been-Lirn Duh, Singapore
• Vanessa Evers, Netherlands
• Paul Fu, United States
• Zhiyong Fu, P.R. China
• Fu Guo, P.R. China
• Sung H. Han, Korea
• Toshikazu Kato, Japan
• Dyi-Yih Michael Lin, Taiwan
• Rungtai Lin, Taiwan
• Sheau-Farn Max Liang, Taiwan
• Liang Ma, P.R. China
• Alexander Mädche, Germany
• Katsuhiko Ogawa, Japan
• Tom Plocher, United States
• Kerstin Röse, Germany
• Supriya Singh, Australia
• Hsiu-Ping Yueh, Taiwan
• Liang (Leon) Zeng, United States
• Chen Zhao, United States