T24: Mobile UX Design and Mobile UX Trends
Half Day Tutorial
Aaron Marcus (short bio)
President, Aaron Marcus and Associates, Inc., Berkeley, California, USA
Objectives:
Participants in this tutorial will:
- Learn new terms, concepts, and issues to understand mobile user-centered design, guidelines, personas, and use-scenarios.
- Learn latest trends and challenges of design of mobile user-interface components (metaphors, mental models, navigation, interaction, and appearance).
- Learn practical trade-offs from studying competitive analyses and case-study results
Content and Benefits:
Abstract
The tutorial presents essential concepts of mobile user-experience design and reviews mobile UX trends in the US, Europe, and Asia. The lectures also provide detailed case studies of developing UX designs specifically for China, a classic disaster of mobile UX design due to lack of user-centered design, and other key issues of mobile UX design for smart phones and tablets.
Lecture Schedule with Time Allocation
| Time | Topic |
|---|---|
| 13:30 | Tutorial begins |
| 13:30 - 13:45 | Lecture 0: Introduction to Tutorial and Background of Speaker This period will introduce the presenter and to discuss how the techniques that will be discussed fit into the user-interface development process, including an introduction to mobile user-interface design issues. |
| 13:45 - 15:00 | Lecture 1: Introduction to the topic and specific subject topics:
Illustrated lectures will summarize the background context, objectives, and development process for mobile user-experience design and cite examples of new trends and cross-cultural differences emerging. |
| 15:00 - 15:30 | Break |
| 15:30 - 16:30 | Lecture 1, Continued, together with discussion after each case study |
| 16:30 - 17:00 | Final Q+A, discussion, and where do we go from here? |
| 17:00 | Tutorial ends |
Benefits of the Tutorial:
Increased understanding of key issues, challenges, philosophies, and principles
Incereased awareness of current and cutting-edge products and services
Increased knowledge of how to use your skills, expertise, and experience
Target Audience:
The tutorial is appropriate for:
- Especially for people who are new to the topic
- people who have some experience with the HCI and/or Mobile UX Design and Trends
- people who have lots of experience with HCI and/or Mobile UX Design and Trends
The target audience:
HCI/UX/CHI/Visua/Mobile professionals in these (alphabetical order) professions:
- Analysts
- Anthropologists/Ethnographers
- Designers
- Evaluators of usability and user-experience
- Marketers
- Researchers
- Software Engineers
Links:
Bio Sketch of Presenter:
Mr. Marcus has written over 300 articles; written/co-written eight books, including The Past 100 Years of the Future: HCI in Science-Fiction Movies and Television (2012. He has written chapters/case studies for seven handbooks of UI design, information appliances, and culture; has presented lectures/organized panels about science-fiction and HCI since 1992; has published, lectured, and tutored at conferences internationall; and consulted internationally, for more than 40 years. He is the Editor-in-Chief Emeritus of User Experience, is an Editor of Information Design Journal, wrote a regular column for Interactions for five years, serves/served on the editorial/advisory boards of Visible Language; and the International Institute for Information Design. He is a Visiting Professor at IIT’s Institute of Design in Chicago. He is now a Master of the De Tao Academy in Beijing and is starting a Center for User-Experience Innovation in Shanghai. He is also an International Advisor to the Dragon Design Foundation, Beijing, China.
