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HCI 2013 International, www.hcii2013.org
Welcome Las Vegas, Nevada, USA
HCI International 2013
21 - 26 July 2013, Mirage Hotel, Las Vegas, Nevada, USA
Conference Management System

T24: Mobile UX Design and Mobile UX Trends

Half Day Tutorial

Aaron Marcus (short bio)
President, Aaron Marcus and Associates, Inc., Berkeley, California, USA


Participants in this tutorial will:

  • Learn new terms, concepts, and issues to understand mobile user-centered design, guidelines, personas, and use-scenarios.
  • Learn latest trends and challenges of design of mobile user-interface components (metaphors, mental models, navigation, interaction, and appearance).
  • Learn practical trade-offs from studying competitive analyses and case-study results

Content and Benefits:


The tutorial presents essential concepts of mobile user-experience design and reviews mobile UX trends in the US, Europe, and Asia. The lectures also provide detailed case studies of developing UX designs specifically for China, a classic disaster of mobile UX design due to lack of user-centered design, and other key issues of mobile UX design for smart phones and tablets.

Lecture Schedule with Time Allocation

Time Topic
13:30 Tutorial begins
13:30 - 13:45 Lecture 0: Introduction to Tutorial and Background of Speaker

This period will introduce the presenter and to discuss how the techniques that will be discussed fit into the user-interface development process, including an introduction to mobile user-interface design issues.

13:45 - 15:00

Lecture 1: Introduction to the topic and specific subject topics:

  • Mobile UI Design.Intro, Tour and Book Summary
  • Asian Technology Trends and Culture Issues
  • Culture-Centered Case Study.Wukong Project
  • Case Study.San Jose Police Department
  • Mobile TV
  • New Mobile UI/UX Trends
  • Mobile Basics.Guidelines
  • Mobile Basics. Templates
  • Mobile Basics. Design Tools
  • Mobile Persuasion Design

Illustrated lectures will summarize the background context, objectives, and development process for mobile user-experience design and cite examples of new trends and cross-cultural differences emerging.

15:00 - 15:30 Break
15:30 - 16:30 Lecture 1, Continued, together with discussion after each case study
16:30 - 17:00 Final Q+A, discussion, and where do we go from here?
17:00 Tutorial ends

Benefits of the Tutorial:

Increased understanding of key issues, challenges, philosophies, and principles
Incereased awareness of current and cutting-edge products and services
Increased knowledge of how to use your skills, expertise, and experience

Target Audience:

The tutorial is appropriate for:

  1. Especially for people who are new to the topic
  2. people who have some experience with the HCI and/or Mobile UX Design and Trends
  3. people who have lots of experience with HCI and/or Mobile UX Design and Trends

The target audience:

HCI/UX/CHI/Visua/Mobile professionals in these (alphabetical order) professions:

  • Analysts
  • Anthropologists/Ethnographers
  • Designers
  • Evaluators of usability and user-experience
  • Marketers
  • Researchers
  • Software Engineers


Bio Sketch of Presenter:

Aaron Marcus

Mr. Marcus has written over 300 articles; written/co-written eight books, including The Past 100 Years of the Future: HCI in Science-Fiction Movies and Television (2012. He has written chapters/case studies for seven handbooks of UI design, information appliances, and culture; has presented lectures/organized panels about science-fiction and HCI since 1992; has published, lectured, and tutored at conferences internationall; and consulted internationally, for more than 40 years. He is the Editor-in-Chief Emeritus of User Experience, is an Editor of Information Design Journal, wrote a regular column for Interactions for five years, serves/served on the editorial/advisory boards of Visible Language; and the International Institute for Information Design. He is a Visiting Professor at IIT’s Institute of Design in Chicago. He is now a Master of the De Tao Academy in Beijing and is starting a Center for User-Experience Innovation in Shanghai. He is also an International Advisor to the Dragon Design Foundation, Beijing, China.

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